Serving Centennial Hills · Licensed Gold Buyer
Asset Appeal is the licensed gold buyer Centennial Hills residents trust — accessible via US-95 South in about 20 minutes. We use XRF technology for an exact purity readout on the spot. No acid tests. No guessing. No lowball offers. You see the number, you decide.
Exact readout · Non-destructive · On the spot
Acid testing scratches your piece and only gives a rough purity range. XRF is completely non-destructive and returns an exact purity percentage in seconds — no damage, no estimates.
You see the XRF readout, the current gold spot price, and our full calculation before we ask anything of you. No mystery numbers, no pressure to decide on the spot.
XRF is the same technology used by professional appraisers and refineries. Most gold buyers near Centennial Hills still use acid tests. We use the standard that gets the number right.
Drive down from Centennial Hills, get tested on the spot, accept the offer, and walk out with cash — same visit. No wire transfers, no callbacks, no waiting period.
10k, 14k, 18k, 22k, and 24k gold in any form. Jewelry, watches, estate pieces, coins, and scrap. Condition is rarely a dealbreaker.
Rings, bracelets, necklaces, earrings, pendants, and chains — worn, unworn, broken, or damaged. All karats welcome. Centennial Hills clients bring us everyday pieces and fine estate jewelry alike.
Solid gold cases, gold bracelets, and gold-cased luxury timepieces. We assess the gold content and the collector/watch value separately to ensure you receive the maximum for both.
Inherited collections, estate pieces, and family gold — appraised honestly at current market rates. We treat every piece with care, whether it's a single ring or an entire inherited collection.
American Eagles, Krugerrands, Maple Leafs, and other gold coins. Gold bars and bullion of any size — priced at current spot with XRF-verified gold content.
Broken chains, bent rings, single earrings, and any gold no longer wearable. Scrap gold carries full melt value — we pay for every gram.
Want to put your gold toward a luxury watch or piece of fine jewelry? We apply the full value of your gold toward anything in our inventory. One stop, one transaction.
Please note: We are not currently buying silver. Gold, platinum, and palladium only. Call (702) 374-5033 with questions about a specific item.
No appointment needed. The drive from Centennial Hills takes about 20 minutes on US-95 South. The process once you arrive takes just a few more.
Take US-95 South toward Las Vegas, then exit at Flamingo Rd heading east. We're at 9460 W. Flamingo Rd, Suite 110 — about 20 minutes from most Centennial Hills neighborhoods. Free parking on site.
We run your gold through our XRF analyzer — non-destructive, immediate, exact. You'll see the purity readout in real time. No acid, no scratching, no damage to your piece.
We calculate your offer from the purity reading, current gold spot price, and weight — and walk you through every number. No pressure. No mystery. Take your time.
Accept the offer and get paid immediately — on the spot, same day. Drive back up to Centennial Hills with cash in hand and the confidence that you got what your gold was actually worth.
Centennial Hills is a growing, established community in the northwest Las Vegas Valley — and its residents expect better than a pawn shop experience. Here's what Asset Appeal delivers instead.
We're one of the only gold buyers in the Las Vegas Valley using XRF technology. Most competitors near Centennial Hills use acid tests. The accuracy gap means you may be leaving hundreds of dollars on the table elsewhere.
We hold Nevada Dealer License No. 2007962.045-240 — fully authorized to purchase gold from the public. Insured, with armed security on site. A real showroom, not a card table in a strip mall.
Accurate testing produces higher offers. Our pricing is built on real market data — not a formula designed to maximize our cut. Centennial Hills clients tell us our offers consistently beat what they received elsewhere.
183+ five-star Google reviews from clients across Las Vegas, Summerlin, Henderson, Centennial Hills, and beyond. Every review reflects the same thing: honesty and transparency that clients didn't expect from a gold buyer.
"Finding a place you can trust is not easy. From the moment I walked in, everything felt genuine and trustworthy. The knowledge and honesty made my decision to sell fast. Super fast and great experience."
"Jacob and AJ were very welcoming right off the bat. Way more honest than other buyers I visited before coming here. They truly care and it shows in every part of the transaction."
"I have now made two transactions with Asset Appeal. Jacob has been fantastic from start to finish — the entire process was flawless both times. Cannot say better things about this team."
Centennial Hills has grown significantly over the past decade — and with that growth has come a community that deserves better than the options typically available to northwest Las Vegas residents looking to sell gold. The pawn shops and pop-up gold buyers that operate locally use outdated testing methods and pricing designed to benefit the buyer, not the seller. Asset Appeal, 20 minutes south on US-95, is a different experience entirely.
Gold purity is the single most important factor in determining your offer — more than weight, more than condition. The difference between 14k gold (58.3% pure) and 18k gold (75% pure) is significant. A piece that weighs 15 grams and is incorrectly tested as 14k instead of 18k could cost you $100–$200 or more in a single transaction.
Acid testing — still the method used by most gold buyers near Centennial Hills — gives a rough range, not an exact number. It also risks scratching or marking your piece. XRF testing gives a precise purity reading to the decimal point in seconds, without touching the surface of your piece. That accuracy translates directly into a higher, more defensible offer.
Your offer is based on three publicly verifiable numbers: the current gold spot price (updated daily on any financial website), the exact purity of your piece (measured by our XRF analyzer), and the weight (measured on a calibrated scale). At Asset Appeal, we show you all three and the math between them. Centennial Hills clients are welcome to verify the spot price on their phone before we begin — we encourage it.
Many Centennial Hills residents come to us with inherited jewelry — a parent's wedding set, a grandparent's collection, or pieces acquired over decades that no longer fit the owner's life. Estate gold is frequently undervalued by less equipped buyers, either because of poor testing or because they don't recognize when a piece has value above its melt weight as a collectible, designer, or vintage item.
We assess every piece carefully. If your gold has additional value — as a designer piece, a rare coin, or a vintage item worth more intact — we'll tell you. We're not in the business of smelting things that are worth more whole.
From most Centennial Hills neighborhoods, the drive takes approximately 20–25 minutes. Take US-95 South toward Las Vegas and exit at Flamingo Rd heading east. We're at 9460 W. Flamingo Rd, Suite 110 — in a professional showroom with free on-site parking and armed security. No appointment needed. Walk-ins are always welcome during business hours.
Take US-95 South toward Las Vegas, then exit at Flamingo Rd heading east. We're at 9460 W Flamingo Rd, Suite 110.
Approximately 20–25 minutes from most Centennial Hills neighborhoods. Free parking on site. Walk-ins always welcome.
| Monday | 12:00 PM – 6:00 PM |
| Tuesday | 10:00 AM – 6:00 PM |
| Wednesday | 10:00 AM – 6:00 PM |
| Thursday | 10:00 AM – 6:00 PM |
| Friday | 10:00 AM – 6:00 PM |
| Saturday | 11:00 AM – 5:00 PM |
| Sunday | Closed |
Nevada Dealer License No. 2007962.045-240. Licensed to purchase gold and precious metals directly from the public. Insured. Armed security on site.
Yes. Asset Appeal is a licensed gold buyer located at 9460 W Flamingo Rd, Suite 110, Las Vegas — approximately 20–25 minutes from Centennial Hills via US-95 South. We use XRF technology for exact purity testing and pay top dollar with same-day payment. No appointment needed.
Asset Appeal is the closest licensed gold buyer serving Centennial Hills — approximately 20–25 minutes via US-95 South to Flamingo Rd. We use XRF technology for exact purity testing and offer same-day cash payment. No acid tests, no guessing. Call (702) 374-5033 or walk in during business hours.
We use XRF (X-ray fluorescence) technology — the professional standard for non-destructive gold testing. It gives an exact purity readout in seconds with no acid, no scratching, no damage. Most gold buyers near Centennial Hills still use acid tests. We don't — because getting the number right means a better offer for you.
Yes. Asset Appeal holds Nevada Dealer License No. 2007962.045-240 and is fully licensed to purchase gold directly from the public. We are insured, have armed security on site, and operate from a permanent luxury boutique showroom at 9460 W Flamingo Rd, Suite 110, Las Vegas.
We buy gold jewelry (rings, bracelets, necklaces, earrings, chains), gold watches, estate gold, gold coins, and broken or scrap gold in 10k, 14k, 18k, 22k, and 24k. We are not currently buying silver. Walk-ins welcome during business hours — no appointment needed.
Take US-95 South toward Las Vegas and exit at Flamingo Rd heading east. We're at 9460 W Flamingo Rd, Suite 110 — approximately 20–25 minutes from most Centennial Hills neighborhoods. Free parking on site. Walk-ins always welcome during business hours.
XRF purity testing on the spot, transparent offer, same-day payment. No appointment, no pressure, no guessing.