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Asset Education

Las Vegas has pawnshops that sell watches and hotel boutiques that charge tourism premiums for them. Asset Appeal is neither. This is the honest guide to buying pre-owned luxury watches...
Twelve months, twelve stones — and a tradition that goes back more than three thousand years to the breastplate of Aaron. This guide covers every primary and alternate birthstone: where...
Diamonds aren’t the only option — and for a lot of buyers, they’re not even the most interesting one. This guide covers ten of the most important colored gemstones in...
Four decades. Five eras. The most significant relationship between jewelry and music in history. This guide covers the 1980s foundation era, the Golden Age pendant, the 2000s ice explosion, the...
Buying a pre-owned watch should mean peace of mind. At Asset Appeal, every timepiece passes our complete 25-point authentication process — covering identity and provenance, physical exterior, dial and display,...
The questions every jewelry buyer has but doesn't always know who to ask. Asset Appeal answers them all — the 4Cs, lab vs. natural, gold karats, prong vs. bezel, ring...